The Influence of Structural Factors on the Income of Women Entrepreneurs in Brazil: A Case Study Based on Secondary Data.

Abstract

Female entrepreneurship in Brazil has emerged as a significant economic and social force, reflecting women's pursuit of financial autonomy and leadership in the labor market. Despite recent progress, structural challenges persist, such as limited access to credit, the need to balance professional and domestic responsibilities, lack of support networks, and enduring gender biases. The COVID-19 pandemic exacerbated these obstacles, particularly impacting small businesses led by women in commerce, services, and the informal economy. On the other hand, the crisis also spurred the adoption of digital tools and social media as means of business reinvention. In this context, public policies focused on training, digital inclusion, and facilitated access to credit are essential. This study is characterized as a qualitative and descriptive case study, based on the Panorama of Female Entrepreneurship in Brazil (2024), aiming to understand the influence of structural factors on the income of female entrepreneurs and the meanings attributed to entrepreneurship. The study concludes that strengthening female entrepreneurship requires coordinated actions by the government, private sector, and civil society to promote equal opportunities and business sustainability.